The setting of the film, How to Lose a Guy in 10 Days, is high fashion New York with the main characters working for a high-profile fashion magazine and a prominent advertising agency. Both of these career worlds depend on society’s dominant ideology in order to function. Ideological analysis is the best method for analyzing the way gender roles and ideals of beauty are presented to the audience through the film. Also, ideological analysis delves deeper than simply how the plot represents a typical romantic comedy genre. The feminist analysis method could be applied but since the film does not focus primarily on the female protagonist like another Hollywood film, Legally Blonde, it would not be the best method. The ideological analysis method allows a deeper probing into the stereotypes in society of both males and females. This method can be used to probe into the interaction between the two genders and to explore how these interactions are highly influenced by the dominant ideologies enforced in this society. Gender roles and the ideas of beauty in this film are intriguing. How to Lose A Guy in 10 Days is responding to these assumed gender roles and ideals of beauty in today’s society. To continue reading the full text, please follow the link:
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